Stop losing leads before you see them.
For tradies, beauty, and local pros spending $2k+/mo on Meta. We fix your tracking at the edge, filter bot noise, and prove every real lead is stored in Sydney — not just in Ads Manager.
No rebuild. No downtime. No extra Cloudflare/GCP bills. Works with Fresha, Square, ServiceM8, Tradify, Shopify, WordPress.
Live Lead Feed • Sydney Vault
EMQ 8.2 ↑PII is hashed locally at the edge (SHA-256). Never sent to LLM, never leaves AU. Meta only gets hashed values.
Who This Is For
Built for high-intent local businesses. If Meta is your diary filler, this is for you.
Plumbers, sparkies, builders, HVAC
Salons, clinics, gyms — Fresha & Square ready
Cleaning, pest, landscaping, driving schools
Shopify / WordPress stores doing local lead gen
It's not your ads. It's your data pipe.
Why it broke: iOS 14 killed cross-site tracking, ad blockers strip the Pixel, and bot crawlers fire fake ViewContent & Lead events. Your CAPI is counting ?fbclid=test as a new event.
Meta Ads Manager says
“12 leads”
Phone / inbox got 4 7 real + 3 bots + 2 dupes
- ✓ Meta sees real jobs, not bot noise
- ✓ You have proof — every lead logged in Sydney
- ✓ Bots filtered before they waste your time
The Fix — Lead Recovery System
Clean it at the edge, before Meta ever sees it.
Step 1
Clicks ad • Fills form
First-party Pixel via capi.yourdomain.com.au
Step 2
Bot Filter • bot_score < 30 = drop
Cloudflare Bot Management + ASN + crawler list
Step 3
Dedup & hash PII locally
event_id + fbclid + IP • SHA-256 at edge
Result
Clean event • EMQ ↑
Sydney Vault write + Meta CAPI in parallel
How It Works — 48 Hours
No rebuild. No downtime. We work in your Cloudflare + Meta stack.
1. Edge Hardening
- CNAME to Cloudflare Edge AU
- SSL + Bot Management rules
- Pixel routed via first-party subdomain
2. Gateway Lite
- Server dedup
?fbclid=test= ONE clean event - Dedup on event_id + fbclid + IP
- Drop bot_score <30, ASNs, crawlers
- PII hashed locally (SHA-256)
3. Sydney Vault + Friday Report
- Dual-write to ap-southeast-2 audit log
- Friday Loom: EMQ, loss %, saved hours
- CSV export for ServiceM8 / Tradify
Start with a free Audit
Upgrade only if you see the leak.
No lock-in. You keep paying Meta directly. We include Cloudflare Workers & Vault costs.
Tier 1 • Free Leak Check
Homebase Audit
$0
- • We check if your Pixel is firing
- • We check if bookings are leaking or double-counted
- • You get a 90-sec Loom + 1-page report showing the leak
Tier 2 • Most Popular
Foundation
$590 one-time
- • Moves tracking to your own domain so ad blockers can't break it
- • Turns on bot protection — spam/fake leads get dropped
- • All real leads logged in Sydney (stays in AU, proof you own it)
- • We prove it works + check email & website still work
Tier 3 • We Run It
Core
$1,490 + $490/mo
- • Everything in Foundation + full Meta fix (1 lead = 1 lead)
- • Guaranteed lift: EMQ 5.5 → 7.0+ in 14 days or we work free
- • Friday update in plain English: real jobs vs bots
- • Works with Fresha, Square, ServiceM8, Tradify, Shopify
- • Live in 48 hours, we handle the tech
No lock-in • Cancel anytime
Tell us where the leads are leaking. We'll prove it in 24h.
No sales call unless you want one. Just First Name + email + domain and you'll get a Loom + Gap Report. If we can't find 15%+ loss, we'll tell you straight.
What happens next?
1. You send First Name + Email + Domain.
2. Within 24h you get a free 90s Loom Review & 1-page Audit.
3. If you want to proceed, we install the Meta Conversion API on your domain. No nameserver change, no downtime.
Guarantee
If we don't find 15%+ event loss or bot waste, we tell you not to buy. Seriously.
Client Zero
tryBrawl.com.au — our high-traffic proof site where we cut event loss from 41% to 9%. Built for tradies first, but works with Fresha, Square, ServiceM8, Tradify, Shopify, WordPress & more.