Without Homebase
Your Pixel, in the browser
Customer → browser Pixel → Meta
You already have a Pixel. Blockers strip it. Bots look like real customers. You keep no onshore copy.
01 / Start
Start your data journey at Homebase Analytics.
First-party, onshore data pipelines.
Collected on your domain.
Stored securely in Australia.
CustomerClicks an ad · form, booking, or checkout
↓ Collected on your domain
Edge AUFilters junk · protects personal details
↓ Sent via Private Gateway
GatewayClean event to Meta · copy to Sydney
↓ One event, two copies
MetaAdvertising and targeting
Sydney VaultYour log · stays in Australia
02 / The Data Pipeline
First-party collection.
Events collect on your domain. A copy stays in Australia. Meta gets a cleaner signal for ads and targeting.
The Homerun
Homebase first-party
Customer → your domain → Meta + Sydney Vault
Collected on your domain. Cleaner signal into Meta. Your copy stays in Australia.
03 / Privacy & Storage
A copy stays in Australia.
You still have duties when customer data is used for ads. We hash personal details before Meta sees them, and we keep your event log in Sydney. You keep the domain, the tracking, and the data. You pay us and your Meta spend — not a stack of extra bills.
Hashed before Meta sees it. Meta only receives hashed values.
Copy stays in Australia. The Vault is in Sydney.
Never sent to an AI model. Personal details are not used for copy or training.
You stay owner. Temporary access only. Revoke anytime.
04 / Who
Local businesses using Meta to engage their customers.
We work with local businesses that use Meta platforms to reach their customers and run targeted advertising. A first-party, onshore pipeline is installed on your domain; event data remains in Australia. You own a first-party copy of that activity, and Meta gets a cleaner signal for targeting.
- Website lead forms
- Booking pages
- Checkout
- Meta Lead Ads
05 / Timeline
Live in 48 hours. No rebuild. No downtime.
Free Audit within 24 hours. If you proceed, the pipeline is on your domain in 48 hours. We snapshot DNS before anything is touched. Rollback in two minutes if needed.
Audit — 24 hours
Name, email, and domain. Short video and a one-page report.
Install — 48 hours
Collection on your domain. Site, email, and bookings stay up. No nameserver change.
Ongoing
Event log in Sydney. Friday note in plain English: what was real, what was junk.
06 / Services
Start with a Homebase Audit.
A free look at how your site talks to Meta. If you proceed, we install a first-party pipeline on your domain. There is no lock-in: the domain stays at your registrar, and you keep paying Meta directly.
Free
Homebase Audit
$0
- We check whether events from your site are reaching Meta
- We look for leads, bookings, or purchases that are missing or counted twice
- You get a short video and a one-page Gap Report
Onshore · first-party
Foundation
$590 one-off
- Events collect on your own domain, so blockers cannot strip them
- Fake traffic is dropped before it reaches Meta
- A copy of the event log is kept in the Sydney Vault
- Your website and email stay up while the pipeline goes live
Pipeline · event quality
Core
$1,490 + $490/mo
- Everything in Foundation, plus the full Gateway so one real action is one event to Meta
- Meta’s match-quality score from about 5.5 to 7.0 or better in 14 days — or we work free until it is
- A Friday note in plain English: what was a real conversion, and what was junk
- Works with Fresha, Square, Shopify, and WordPress. Live within 48 hours
On Core, we lift Meta’s match-quality score from about 5.5 to 7.0 or better within 14 days, or we work free until it is there. That score (EMQ) is how Meta rates whether it can match your events to real people. Higher means better targeting. We keep first-party collection on, filter junk, count each click once, write a Sydney copy, and check the score daily.
07 / Homebase Audit
Request a Homebase Audit. We map your Meta setup in 24 hours.
First name, email, and domain. You get a short video and a Gap Report. We will say plainly whether a pipeline is worth installing — including when your tracking is already fine but you still want data onshore.
08 / FAQ
FAQ
Do I pay Cloudflare or other infra separately?
No. You only pay us and your Meta ad spend. Edge, Gateway, and Sydney Vault costs are in the plan. No surprise infra bills. You keep paying Meta directly.
Will my website or email go down?
No. We add one extra address on your domain (capi.yourdomain.com.au) — no nameserver change. We take a screenshot backup of your DNS before touching anything. Email, website, and bookings stay up. Rollback in two minutes if needed.
Do you own my domain or tracking?
Never. You stay owner of everything. We get temporary admin to Meta Events Manager and read-only access to DNS to add that extra address. You can revoke access anytime.
What do you need for the Homebase Audit?
Your domain and Meta Ad Account ID. No passwords. We check whether events fire, duplicate, or get inflated by bots, and how well Meta can match them to people. You get a short video and a Gap Report.
What does Meta receive, and what stays in Australia?
Meta receives hashed events so advertising and targeting can work. A log of those events stays in the Sydney Vault, in Australia. Personal details are hashed before they leave. Nothing is sent to an AI model.
How does the Sydney Vault help with compliance?
Every clean event is written to Meta and to an immutable log in Sydney. You get CSV exports of the pipeline log and a timestamp. Personal details are hashed at the edge — never sent to an AI model and never leave Australia.
What if I’m on Fresha, Square, Shopify, or WordPress?
We detect bookings, leads, and checkouts from those platforms and filter out tests, no-shows, and bot traffic before they reach Meta. You keep your existing workflow.